As an event industry blogger, business owner, social media marketer and online community manager, it's been illuminating to see so many blog posts written about the importance of building a community as a social media marketing strategy.
When my friend Dennis Shiao, Director of Product Marketing for INXPO, a virtual event platform company, asked me to answer the question, "What is a Hybrid Event?" for the company's video chapter book, "Your Complete Guide to Hybrid Events," I was taken aback.
What happens when two event professionals get to talking in an airport as they're waiting to go home from a conference? In the case of Judy Kucharuk of Footprint Management Sytstems and Elizabeth Henderson of Meeting Change, a whole new presentation format!