If you are an event planner trying to wrap your head around all the changes in marketing lately consider this: your events naturally generate most of what you need.
When I first met Bob Vaez, Founder and CEO of EventMobi a few years ago at Event Camp East Coast, I was impressed by the event app his company had designed for planners. At that time I found EventMobi to be user-friendly and relatively affordable for event planners to use.
IMEX America, the largest meetings industry tradeshow in the U.S., has been very proactive in designing and implementing a comprehensive social media marketing strategy thanks to Senior Online Community Manager Miguel Neves.
Event industry leaders will converge Nov. 20 at the Long Beach Arena's new Pacific Ballroom to witness the grand re-opening of the facility which, according to BizBash's David Adler will "change the game for event design."
A few weeks ago, I attended the event industry tradeshow & conference, IMEX America 2013 and was thrilled to finally meet Kristi Casey-Sanders of Plan Your Meetings.
Imagine a recipe book for events that combines your objectives, meeting design, measurement, stakeholder interests and ROI in a simple to understand language with plenty of visuals that help you to see how everything fits together.
Disclosure: The Long Beach Convention & Visitors Bureau has invited me to attend the grand opening of its renovated Long Beach Arena free of charge and has agreed to pay for my accommodations during the event in exchange for my sharing of news about it on my social media channels and blog.
This week I reconnected with colleagues and caught a glimpse of what's new in the world of events at IMEX America 2013.
What are the challenges facing event professionals in 2013 and is there reason to hope the future of the industry will be positve?