Jenise Fryatt

Recent Posts

Events are Content for Your Marketing

Posted by Jenise Fryatt on Fri, Jan 17, 2014 @ 01:15 PM

If you are an event planner trying to wrap your head around all the changes in marketing lately consider this: your events naturally generate most of what you need.

Read More

Tags: events, event marketing, Social media marketing, content marketing

EventMobi Fusion 2.0 Combines Several Event Planning Tools in One App

Posted by Jenise Fryatt on Fri, Jan 10, 2014 @ 12:37 PM

When I first met Bob Vaez, Founder and CEO of EventMobi a few years ago at Event Camp East Coast, I was impressed by the event app his company had designed for planners. At that time I found EventMobi to be user-friendly and relatively affordable for event planners to use.

Read More

Tags: event planners, mobile event apps, meeting planners, event technology

Tradeshow Social Media Marketing Tips from IMEX America

Posted by Jenise Fryatt on Fri, Nov 22, 2013 @ 02:30 PM

IMEX America, the largest meetings industry tradeshow in the U.S., has been very proactive in designing and implementing a comprehensive social media marketing strategy thanks to Senior Online Community Manager Miguel Neves.

Read More

Tags: Online Communities, IMEX America, tradeshows, hashtag, Social media marketing

David Adler: Arena Project Marks 3 Giant Steps Forward for Events

Posted by Jenise Fryatt on Fri, Nov 08, 2013 @ 11:32 AM
Disclosure:  The Long Beach Convention & Visitors Bureau has invited me to attend the grand opening of its renovated Long Beach Arena free of charge and has agreed to pay for my accommodations during the event in exchange for my sharing news about it on my social media channels and blog.

Event industry leaders will converge Nov. 20 at the Long Beach Arena's new Pacific Ballroom to witness the grand re-opening of the facility which, according to BizBash's David Adler will "change the game for event design."

Read More

Tags: special events, event innovation, digital projection, Long Beach Arena, event planners, meeting planners, event technology

Soul-Enlivening Tradeshow Booth Tips via Plan Your Meetings

Posted by Jenise Fryatt on Tue, Nov 05, 2013 @ 11:33 AM

A few weeks ago, I attended the event industry tradeshow & conference, IMEX America 2013 and was thrilled to finally meet Kristi Casey-Sanders of Plan Your Meetings.

Read More

Tags: event innovation, plan your meetings, tradeshows, meeting planners, meeting innovation, event industry, tradeshow exhibiting

Event Model Generation: A Chat with Ruud Janssen

Posted by Jenise Fryatt on Mon, Oct 28, 2013 @ 05:28 PM

Imagine a recipe book for events that combines your objectives, meeting design, measurement, stakeholder interests and ROI in a simple to understand language with plenty of visuals that help you to see how everything fits together.

Read More

Tags: event innovation, event planners, business model generation, Ruud Janssen, event industry, business models

Long Beach Convention Center to Showcase Arena Renovation

Posted by Jenise Fryatt on Sat, Oct 26, 2013 @ 02:22 PM

Disclosure:  The Long Beach Convention & Visitors Bureau has invited me to attend the grand opening of its renovated Long Beach Arena free of charge and has agreed to pay for my accommodations during the event in exchange for my sharing of news about it on my social media channels and blog.

Read More

Tags: event innovation, LBCVB, conferences, event planners, meeting planners, event technology, event marketing, Social media marketing, event industry

Miguel Neves Interviews Me at IMEX America 2013

Posted by Jenise Fryatt on Fri, Oct 18, 2013 @ 11:49 AM

This week I reconnected with colleagues and caught a glimpse of what's new in the world of events at IMEX America 2013.

Read More

Tags: tradeshows, meetings, meeting planners, meeting innovation, event marketing, event industry, IMEX

Event Industry Challenges & Hope: A Chat with David Adler

Posted by Jenise Fryatt on Fri, Oct 11, 2013 @ 11:00 AM

What are the challenges facing event professionals in 2013 and is there reason to hope the future of the industry will be positve?

Read More

Tags: event production, event planners, event technology, events industry, event marketing, David Adler

Forces & Trends Impacting Events: Q & A with David Adler

Posted by Jenise Fryatt on Fri, Oct 04, 2013 @ 10:22 AM

Years ago I learned that, in the event industry, when David Adler talks, people listen. 

Read More

Tags: event innovation, event planners, event technology, event marketing, event industry, David Adler, BizBash