Sound n' Sight

14 Ways Speakers Can Use Social Media to Connect With Their Audience

Social media has given presenters amazing tools with which to market ourselves. But to use these tools properly, it's important to encourage dialogue and stay away from broadcasting our message.

In fact, I'm not even sure I like the term "marketing" in this instance. I prefer "connecting" because it's more indicative of the kind of activity that really benefits presenters and audiences alike.

Here are a few tips I've used and have come across while scouring the web for presentation advice.

BEFORE
1 - Start using the conference hashtag to tweet information that is relevent to your audience. Search around on the internet under keywords that your audience might find interesting. This accomplishes two things:
(a) It helps you learn more about your audience and
(b) it familiarizes your audience with you.

(To read the rest of this post, click here to go to Liz King Events Blog.)

(Photo by Marc_Smith)

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