I began learning about social media marketing two and half years ago when the recession forced me to begin looking for ways to connect with new clients for my audio visual company, Icon Presentations.
Based on what I learned, I created and begain implementing a strategy called #EIR; Engage, Inform & Retweet, which has led to a massive leap in search engine ranking for my website, new business and many more opportunities for me on a personal level.
Below is a list of blog posts on the subject of social media marketing. I wrote all of them with my community, event professionals, in mind. It's my hope that this list gives you a place to look when seeking guidance on using social media to market your own event or event business.