Many event professionals understand how powerful social media can be for the marketing of events.
Well before an event takes place, social media can be used to draw together or identify groups who are likely attendees. At the event, it can be used for networking and sharing content. Finally, after the event, the conversation and connections that occurred on site can continue with the help of social media.
But what about groups that don't get social media? Instead of writing these folks off, consider making a social media concerge available to them.
Many attendees merely require a little hand-holding to get them going and the benefits to them and to your event can be great.
An event or conference is an excellent place to offer social media encouragement, information and tutoring because it provides an immediate reason to use it: networking and sharing information about the event.
Not long ago, I worked as a social media and technical concierge for a large corporate conference. I learned a WHOLE lot that I shared in a series of blog posts for Cvent.
(Photo by cambodia4kidsorg)