Event Model Generation: A Chat with Ruud Janssen

Posted by Jenise Fryatt on Mon, Oct 28, 2013 @ 05:28 PM

Imagine a recipe book for events that combines your objectives, meeting design, measurement, stakeholder interests and ROI in a simple to understand language with plenty of visuals that help you to see how everything fits together.

Leave it to Ruud Janssen of the New Objective Collective to take on such a project and seek to collaborate with the entire events community to make it happen.

I spoke to Ruud recently about his new project titled "Event Model Generation" which was sparked by ideas from the book "Business Model Generation."

Check out what he had to say in the video below.


Tags: event innovation, event planners, business model generation, Ruud Janssen, event industry, business models