Tradeshow Social Media Marketing Tips from IMEX America

Posted by Jenise Fryatt on Fri, Nov 22, 2013 @ 02:30 PM

IMEX America, the largest meetings industry tradeshow in the U.S., has been very proactive in designing and implementing a comprehensive social media marketing strategy thanks to Senior Online Community Manager Miguel Neves.

I caught up with Miguel at this year's event to get the scoop on what IMEX is doing.  I was amazed to find that much his strategy can be implemented at very little cost by smaller meetings and events.

Tags: Online Communities, IMEX America, tradeshows, hashtag, Social media marketing