If you are an event planner trying to wrap your head around all the changes in marketing lately consider this: your events naturally generate most of what you need.
Marketers must begin with content that is useful and shareable in order to gain traction online. And events are a treasure trove of great content with a built in army of brand ambassadors who are eager to share it.
Here are a few tips for making the best use of the content events naturally generate, from the "Social Media as Decor" panel I participated in recently during the grand re-opening of the Pacific Ballroom at the Long Beach Arena. A big thank you to BizBash Founder & CEO David Adler for posting this on You Tube.