If you are an event planner trying to wrap your head around all the changes in marketing lately consider this: your events naturally generate most of what you need.
As a marketer my people often think of ourselves as the most important aspect of any business activity. After all, who else is bringing in all of the business?
RFPs are a crucial part of any meeting and event professionals planning process. Strategically sourcing for venues helps meeting professionals get the best value for their client and realize the highest cost savings.
I have an obsession lately, it's Pinterest.
Last week's Engage365 Twitter Chat on adding charitable components to events yielded a wealth of helpful tips.
My friend Jeff Korhan has been watching and talking about what Google has been doing to improve searches for the last several months. Google+ seems to be one more step toward improving searches by accessing social sharing. Google+ also seems to have won a lot of praise from typically critical IT geeks. This article by Jeff, spells it out in quick and simple language.